Designed to provide
data driven insights
scalable, affordable
and practical

Designed to provide
data driven insights
scalable, affordable
and practical

Our systems and expertise are being developed to cut through the hype of “Big Data,” “Little Data,” user behavior.

Our systems and expertise are being developed to cut through the hype of “Big Data,” “Little Data,” user behavior.

Our systems and expertise are being developed to cut through the hype of “Big Data,” “Little Data,” user behavior.

Big Data, Data Driven Decision Making, Data Driven Culture and other digitally driven data initiatives are creating an “Age of Disruption” that is changing the way that businesses operate. The biggest source of information comes from the data that can be collected electronically as users consume and engage with interconnected products and services. Due to the massive scale of individual interactions occurring across the internet, on computers, servers, and on mobile devices, the phenomenon is called “Big Data.”

Few companies are capitalizing well on the Big Data opportunity–most companies are still struggling with digitalization of their business models, much less, harnessing the power of new information sources. While new on-line and mobile focused start-ups are born into digital optimization, existing companies that are making the shift to data driven decisions achieve learning rates that allow them to accelerate competitive differentiation on many fronts.

Big data challenges

Many promises of great opportunities for innovation and competitive advantage from Big Data have gone unfulfilled. What seemed incredibly promising two years ago has turned into hype and disappointment for most who have tried to catch the Big Data wave. Big Data initiatives face many challenges:

Big Data is difficult.

Systems that generate massive amounts of user engagement data traditionally are not engineered to deliver agile analytics–they’re built to provide web services. So insights are difficult to extract and analytics systems used to extract data from logs are generally inflexible and difficult to change.

Big Data ROI is speculative.

Results are not guaranteed and Big Data initiatives are expensive and incredibly resource intensive. Rolling the dice on these large projects is very risky when there is great variability for the expected return.

User data is a PR and legal lightning rod.

Consumers, consumer advocacy groups, and government regulators rightfully respond strongly to any potential of intrusiveness or violation of privacy.

Insights from technology engagement

Insights from technology engagement

Ecuiti provides software, systems, and solutions to:

1

Prepare structured and unstructured data quickly and efficiently

1

Prepare structured and unstructured data quickly and efficiently

2

Eliminate potential biases present in all analysis initiatives

2

Eliminate potential biases present in all analysis initiatives

3

Produce analytical insights that enable practical decisions

3

Produce analytical insights that enable practical decisions

Ecuiti helps bring true impact for product and service innovation, marketing, and audience monetization through advertising. And of this can all be done in a safe, privacy-aware manner. Most importantly, however, Ecuiti’s solutions hit at the heart of the Big Data challenge: practical utility with clear ROI.